Furla is an Italian luxury brand specializing in handbags, shoes, and accessories, founded in 1927. Known for its craftsmanship and elegant designs, Furla offers luxury products that appeal to those seeking quality without ostentation. However, recent customer reviews highlight significant issues with customer service, order fulfillment, and delivery, with some customers reporting lost shipments and difficulties obtaining refunds. This comprehensive review examines every aspect of the Furla experience, from product quality and design to customer service and brand reputation.
This detailed analysis draws on customer feedback from multiple sources, brand history, and industry insights to provide a complete picture of what buying from Furla really means in 2026. Whether you're considering your first Furla purchase, a long-time customer evaluating recent service issues, or someone curious about Italian luxury brands, this guide will help you understand whether Furla deserves your investment and your trust.
Quick Summary
✅ Pros
- • High-quality craftsmanship and materials
- • Elegant designs without ostentation
- • Italian luxury heritage since 1927
- • Wide range of handbags and accessories
- • Global brand presence
- • Timeless design aesthetic
- • Quality products when received
- • Accessible luxury positioning
❌ Cons
- • Customer service problems reported
- • Order fulfillment issues
- • Delivery problems and lost shipments
- • Unresponsive customer support
- • Difficulties obtaining refunds
- • Poor online store reliability
- • Unknown order status issues
- • Service reliability concerns
What is Furla?
Furla is an Italian luxury brand founded in 1927, specializing in handbags, shoes, and accessories. The brand has maintained its Italian heritage and craftsmanship traditions, offering elegant designs that appeal to those seeking luxury without ostentation. Furla has grown from a small Italian company to a global luxury brand, with products available worldwide.
Company Background & History
Furla's journey from a small Italian company to a global luxury brand reflects the evolution of luxury fashion and the enduring appeal of Italian craftsmanship:
- 1927: Founded in Italy, specializing in leather goods and accessories
- 1950s-1960s: Expanded product range and established brand identity
- 1980s-1990s: International expansion and global brand recognition
- 2000s: Continued growth and establishment as accessible luxury brand
- 2010s: Digital expansion and online presence
- 2020s: Global luxury brand facing customer service challenges
- 2026: Established Italian luxury brand with quality products but service concerns
Brand Philosophy & Market Position
Furla positions itself as an accessible luxury brand, offering high-quality handbags and accessories with elegant designs that don't rely on ostentation. The brand appeals to those seeking Italian craftsmanship and timeless design, though recent customer service issues may affect this positioning.
Product Range & Quality
Furla offers a comprehensive range of luxury handbags, shoes, and accessories, with products generally praised for quality, craftsmanship, and elegant designs. However, customer service issues may prevent some customers from experiencing the products.
Product Categories
Furla's product range includes:
- Handbags: Various styles from casual to formal, in different sizes and materials
- Shoes: Footwear including heels, flats, and boots
- Accessories: Wallets, small leather goods, and other accessories
- Limited editions: Special collections and collaborations
Quality & Craftsmanship
Furla products are generally praised for their quality, craftsmanship, and elegant designs. The brand uses high-quality materials and construction techniques, with products designed to last. However, customer service issues and delivery problems may affect the overall experience, even if product quality is good. Customers who successfully receive their products generally praise the quality, but service problems may prevent some customers from experiencing the products.
Pricing & Value for Money
Furla positions itself as an accessible luxury brand, offering prices that are generally lower than ultra-premium brands but higher than mainstream fashion brands. However, customer service issues and delivery problems may affect the value proposition.
Price Positioning
Furla's pricing is in the mid-to-high luxury range, making it more accessible than ultra-premium brands while maintaining luxury positioning. Handbags typically range from $200 to $800 or more, depending on style and materials, positioning Furla as accessible luxury.
Value Proposition
Furla's value proposition centers on Italian craftsmanship, elegant designs, and accessible luxury positioning. The brand appeals to those seeking quality and style without the ostentation of ultra-premium brands. However, customer service issues and delivery problems significantly impact the value proposition, particularly for customers who experience service problems or don't receive their orders.
Customer Service Quality
Customer reviews indicate significant problems with Furla's customer service, with reports of unresponsive support, poor communication, and difficulties obtaining refunds.
Service Issues
Common customer service problems reported include:
- Unresponsive support: Customers report difficulty getting responses from customer service
- Poor communication: Lack of updates on order status and delivery issues
- Refund difficulties: Problems obtaining refunds for lost or undelivered orders
- Order status problems: Orders remaining in unknown status for weeks
- Lack of accountability: Unwillingness to take responsibility for delivery issues
According to Trustpilot reviews, one customer from Spain recounted ordering a bag for a gift on August 1, 2026, and by August 19, the order's status remained unknown despite multiple attempts to contact customer service. (Trustpilot) Another customer in Australia expressed dissatisfaction with the reliability of Furla's online store, citing delays and poor customer service. (Trustpilot)
Shopping Experience
Furla offers both online and in-store shopping experiences, though customer feedback reveals significant differences in satisfaction between these channels.
Online Shopping Problems
Customer reviews highlight significant problems with Furla's online shopping platform:
- Lost shipments: Customers report shipments that never arrive or are lost in transit
- Unknown order status: Orders remaining in unknown status for weeks
- Poor communication: Lack of updates on order status and delivery
- Refund difficulties: Problems obtaining refunds for undelivered orders
- Unreliable service: Online store reliability concerns
In-Store Shopping
In-store shopping experiences are generally more positive, with customers able to see and try products before purchasing. However, the availability of in-store locations may be limited in some areas, making online shopping necessary for some customers.
Delivery & Shipping
Furla offers various shipping options, but customer reviews indicate significant problems with delivery reliability and service quality.
Delivery Problems
Common delivery issues reported by customers include:
- Lost shipments: Packages that never arrive or are lost in transit
- Delayed deliveries: Orders taking longer than expected
- Poor tracking: Lack of accurate tracking information
- Unknown status: Orders remaining in unknown status for extended periods
- Lack of support: Poor customer service response to delivery issues
Customer Reviews & Reputation
Furla has a mixed reputation, with strong brand recognition and quality products but significant concerns about customer service and delivery reliability. The brand's Italian heritage and elegant designs are praised, but service problems are a major concern.
Positive Customer Feedback
Customers frequently praise Furla for:
- Product quality: High-quality craftsmanship and materials
- Design: Elegant designs without ostentation
- Italian heritage: Appreciation for Italian craftsmanship
- Timeless aesthetic: Classic designs that don't go out of style
- Accessible luxury: Quality products at accessible prices
Common Customer Complaints
The most frequent customer complaints include:
- Customer service: Unresponsive support and poor communication
- Order fulfillment: Lost shipments and unknown order status
- Delivery problems: Packages not arriving or delayed
- Refund difficulties: Problems obtaining refunds for undelivered orders
- Online store reliability: Concerns about the reliability of online shopping
- Service reliability: Inability to rely on customer service support
Pros and Cons of Furla
Pros
- High-quality products: Excellent craftsmanship and materials
- Elegant designs: Timeless aesthetic without ostentation
- Italian heritage: Strong brand history and craftsmanship traditions
- Accessible luxury: Quality products at accessible prices
- Global presence: Available worldwide
- Wide product range: Various handbags, shoes, and accessories
- Quality when received: Products are praised when customers receive them
- Brand recognition: Established luxury brand reputation
Cons
- Customer service: Significant problems with support and communication
- Order fulfillment: Lost shipments and unknown order status
- Delivery problems: Packages not arriving or delayed
- Refund difficulties: Problems obtaining refunds
- Online store reliability: Concerns about online shopping
- Service reliability: Cannot rely on customer service support
- Communication problems: Lack of updates and poor communication
- Accountability issues: Unwillingness to take responsibility for problems
Furla vs Competitors
Furla vs Coach
Furla
- • Italian luxury heritage
- • Elegant designs
- • Customer service issues
- • Delivery problems
- • Accessible luxury positioning
Coach
- • American luxury brand
- • Strong brand recognition
- • Better customer service reputation
- • More reliable service
- • Premium positioning
Furla vs Coccinelle
Furla
- • Italian luxury brand
- • Established since 1927
- • Service reliability concerns
- • Global presence
Coccinelle
- • Similar Italian luxury positioning
- • Quality craftsmanship
- • May offer better service
- • Comparable product range
Who Should Buy Furla?
Furla is ideal for:
- Quality-focused buyers: Those who prioritize product quality and craftsmanship
- In-store shoppers: Those who can purchase in physical stores
- Design enthusiasts: Those who appreciate elegant, timeless designs
- Italian luxury fans: Those who value Italian heritage and craftsmanship
- Accessible luxury seekers: Those seeking quality without ultra-premium prices
Furla may not be suitable for:
- Online shoppers: Those who rely on online shopping and delivery
- Customer service priorities: Those who need reliable customer support
- Reliability needs: Those who need guaranteed delivery and order fulfillment
- Time-sensitive purchases: Those who need products by specific dates
- Service-focused buyers: Those who prioritize service over product quality
Money-Saving Tips for Furla
Maximize value when shopping for Furla:
- Shop in-store: Avoid online shopping issues by purchasing in physical stores
- Shop during sales: Look for seasonal promotions and discounts
- Compare prices: Check multiple retailers for best deals
- Buy from authorized retailers: May offer better return policies
- Consider outlet stores: May offer discounted prices
- Look for promotions: Sign up for newsletters to receive sale notifications
- Buy during off-season: Better deals may be available
- Research before buying: Read reviews and check return policies
Making the Right Choice for Your Luxury Needs
Furla represents a complex value proposition that requires careful consideration of your shopping preferences and priorities. The brand excels in product quality and design, offering high-quality handbags and accessories with elegant designs and Italian craftsmanship that appeal to those seeking luxury without ostentation. However, significant customer service issues, order fulfillment problems, and delivery concerns significantly impact the overall value proposition and must be weighed against the quality and design aspects.
For quality-focused buyers who can purchase in-store and don't need reliable customer service, Furla can offer excellent value, especially with its Italian heritage and timeless designs. The brand's accessible luxury positioning makes it appealing to those seeking quality without ultra-premium prices, though service problems may affect satisfaction for some customers.
However, those who prioritize online shopping, reliable customer service, or guaranteed delivery may want to consider alternatives. The company's customer service issues and delivery problems suggest that Furla may not be the best choice for customers who need reliable support or online shopping experiences. For those interested in exploring other luxury handbag options, check out our comprehensive reviews of Coccinelle for Italian luxury alternatives, Coach for American luxury with better service reputation, or discover ways to save money on all your purchases with our guide to the best cashback sites. For those interested in luxury shopping, our guide to luxury fashion retailers provides options for premium shopping experiences.
Frequently Asked Questions
Is Furla a good luxury brand?
Furla is an Italian luxury brand with a strong reputation for craftsmanship and elegant designs. Founded in 1927, the brand offers high-quality handbags, shoes, and accessories that appeal to those seeking luxury without ostentation. However, recent customer reviews highlight significant issues with customer service, order fulfillment, and delivery, which may affect the overall brand experience. While product quality is generally praised, service reliability is a concern.
What are the main problems with Furla?
The main problems reported by Furla customers include customer service issues (unresponsive support, poor communication), order fulfillment problems (lost shipments, delayed deliveries, unknown order status), difficulties obtaining refunds, and poor reliability of the online store. Customers have reported that orders remain in unknown status for weeks, with multiple attempts to contact customer service yielding no results. These issues significantly impact the shopping experience and brand trust.
How does Furla compare to Coach and Coccinelle?
Furla positions itself as an Italian luxury brand offering elegant designs and craftsmanship, similar to Coccinelle. Coach offers American luxury with strong brand recognition and generally better customer service reputation. Furla's Italian heritage and design aesthetic are strengths, but customer service issues may make alternatives like Coach more reliable. Coccinelle offers similar Italian luxury positioning, though specific comparisons may vary by product and service experience.
Does Furla have good customer service?
Customer reviews indicate significant problems with Furla's customer service. Customers have reported unresponsive support, poor communication about order status, difficulties obtaining refunds, and lack of accountability for delivery issues. One customer reported ordering a bag for a gift on August 1, 2026, and by August 19, the order's status remained unknown despite multiple attempts to contact customer service. These service problems significantly impact customer satisfaction and brand trust.
Are Furla handbags good quality?
Furla handbags are generally praised for their quality, craftsmanship, and elegant designs. The brand uses high-quality materials and construction techniques, with products designed to last. However, customer service issues and delivery problems may affect the overall experience, even if product quality is good. Customers who successfully receive their products generally praise the quality, but service problems may prevent some customers from experiencing the products.
What is Furla's brand history?
Furla is an Italian luxury brand founded in 1927, specializing in handbags, shoes, and accessories. The brand has maintained its Italian heritage and craftsmanship traditions, offering elegant designs that appeal to those seeking luxury without ostentation. Furla has grown from a small Italian company to a global luxury brand, though recent customer service issues may affect its reputation.
Where can I buy Furla products?
Furla products are available through their website, flagship stores, authorized retailers, and department stores worldwide. The brand has a global presence, making products accessible in many countries. However, given customer service and delivery concerns, purchasing through retailers with better return policies or in-store locations may be advisable. Online shopping experiences have been problematic for some customers.
Is Furla worth buying?
Furla offers high-quality handbags and accessories with elegant designs and Italian craftsmanship, making it appealing to those seeking luxury without ostentation. However, customer service issues and delivery problems significantly impact the value proposition. Customers should carefully consider purchasing through retailers with better return policies, be prepared for potential service issues, and understand that online shopping experiences may be problematic. Furla may work for in-store purchases, but online shopping reliability is a concern.
What should I know before buying Furla?
Before buying Furla, be aware of customer service issues, order fulfillment problems, and delivery concerns. Research specific products, consider purchasing through retailers with better return policies or in-store locations, and be prepared for potential service issues. Understand that online shopping experiences may be problematic, with reports of lost shipments and unresponsive customer service. Furla offers quality products, but service reliability may be a concern.
Are there alternatives to Furla?
Yes, there are several alternatives offering different value propositions. Coach offers American luxury with better customer service reputation, Coccinelle provides similar Italian luxury positioning, and other luxury brands may offer more reliable service. For those prioritizing service reliability, alternatives may provide better overall value despite potentially different design aesthetics. Consider your priorities: if you value service and reliability, alternatives may be worth considering.
