ASOS Discounts 2025: Your Complete Guide to Saving on Fashion

If you're into fashion, you've almost certainly heard of ASOS. Since 2000, this UK-based online fashion and beauty retailer has become a global powerhouse, offering over 850 brands and serving millions of style-conscious shoppers worldwide. But here's the thing—most people are paying full price when they could be saving significant money with the right discounts and strategies.

Let me be honest: I'm a bit cynical about fashion retailers. They mark things up, create artificial scarcity, and make you feel like you need to buy everything immediately. But ASOS is actually pretty good about offering legitimate discounts, especially for new customers and students. And right now, with Black Friday in full swing, there are some genuinely good deals to be had.

So, let's dive into everything you need to know about ASOS discounts, how to maximize your savings, and whether it's worth your time (spoiler alert: it often is, especially if you're strategic about it).

Black Friday at ASOS: New Deals Drop Every Day

Right now, ASOS is running their Black Friday sale, and it's actually worth paying attention to. The sale features new deals dropping every day, which means you'll want to check back regularly if you're looking for specific items.

What to Expect:

• Daily deal drops across different categories
• Discounts on women's and men's fashion
• Savings on accessories, shoes, and beauty products
• Limited-time offers that change throughout the sale period

The Black Friday sale is a great time to stock up on wardrobe essentials, but don't let the urgency pressure you into buying things you don't need. The deals are real, but so is the temptation to overspend.

New Customer Discounts: 15% or 20% Off Your First Order

Here's where ASOS actually shines—they offer legitimate discounts for new customers, and you have two options:

Option 1: Website Discount (15% Off)

• Code: NEWHERE
• 15% off your first order
• Free Next Day Delivery (with some postcode exclusions)
• Valid for new customers who subscribe to marketing emails
• Maximum pre-discount spend: £500 / €690
• Valid until 8am BST on 9 April 2026

Option 2: App Discount (20% Off)

• Code: HEYAPP
• 20% off your first order (when ordering through the ASOS app)
• Same terms as the website discount
• This is the better deal if you're comfortable using the app

The Fine Print:

• Codes can only be used on your first order
• Can't be combined with other promo codes
• Excludes gift vouchers, delivery charges, Premier Delivery, and ASOS Marketplace
• Some marked products are excluded
• Country exclusions apply

The 20% app discount is genuinely good value, especially if you're making a larger purchase. The app is easy to use, and the extra 5% discount is worth the minor inconvenience of downloading it.

Refer a Friend Program: 20% Off for Both of You

ASOS has a referral program that's actually worth using. Here's how it works:

For You (The Referrer):

• Get a 20% discount voucher when your friend makes their first purchase
• Voucher is valid for 3 months
• No minimum spend required

For Your Friend (The Referee):

• Get a 20% discount voucher off their first order
• Voucher is valid for 7 days after sign-up
• No minimum spend required

How to Use It:

1. Go to the ASOS Refer a Friend page
2. Click "Get 20% Off"
3. Enter your name and email address
4. Click "Register"
5. Copy your referral link and share it with friends

This is a win-win situation. You both get 20% off, which is a legitimate discount on fashion. The referral program is straightforward, and there's no catch—just make sure your friend actually makes a purchase within 7 days of signing up.

Student Discounts: 10% Off with Unidays or Student Beans

If you're a student, ASOS offers a 10% student discount through two platforms:

Unidays:

• 10% off all full-price items
• Valid for verified students
• Can be combined with sale items (sometimes)
• Easy verification process

Student Beans:

• 10% off with ASOS student discount
• Similar terms to Unidays
• Another option if you prefer this platform

The student discount is a nice perk, and 10% off is better than nothing. However, it's worth noting that you can't usually combine the student discount with other promo codes, so you'll need to choose between the 20% new customer discount or the 10% student discount. The 20% discount is obviously better, but if you've already used your new customer discount, the student discount is a good fallback option.

Cashback Options: Stack Your Savings

Here's where things get interesting. You can actually stack cashback on top of your discounts, which means even more savings:

Quidco:

• Up to 6.4% cashback on ASOS purchases
• One of the highest cashback rates for ASOS
• Easy to use—just click through Quidco before shopping

Swagbucks:

• 1% cashback on ASOS purchases
• Lower rate than Quidco, but another option
• Can earn points for other rewards

How to Maximize:

1. Use a referral link to get 20% off your first order
2. Go through Quidco to get up to 6.4% cashback
3. Use the ASOS app for the 20% discount (if it's your first order)
4. Stack everything together for maximum savings

This is where being strategic pays off. If you're spending £100, you could save £20 with the discount code and get another £6.40 back in cashback. That's £26.40 in total savings, which is genuinely significant.

ASOS Premier: Unlimited Next Day Delivery

ASOS Premier is their delivery subscription service, and it's worth considering if you shop at ASOS regularly:

What You Get:

• Unlimited next-day delivery for a whole year
• Free standard delivery as a backup
• Express delivery options
• Easy returns

Is It Worth It? It depends on how often you shop at ASOS. If you're a regular customer, the convenience and savings on delivery can add up. But if you only shop occasionally, you might be better off paying for delivery as needed.

The Premier service doesn't give you discounts on products, but it does save you money on delivery fees, which can add up if you're a frequent shopper.

The ASOS App: Exclusive Discounts and Features

The ASOS app offers some exclusive benefits:

App-Exclusive Discounts:

• 20% off for new customers (vs. 15% on website)
• Special app-only sales and promotions
• Early access to new drops

Additional Features:

• Easy browsing and shopping
• Saved items and wishlists
• Push notifications for sales
• Quick checkout process

If you're going to shop at ASOS anyway, downloading the app is a no-brainer. The extra 5% discount for new customers is worth it, and the convenience of shopping on your phone is a bonus.

Current Promotions and Sales

Beyond Black Friday, ASOS runs various sales throughout the year:

Seasonal Sales:

• End-of-season sales
• Summer sales
• Winter sales
• Clearance events

Category-Specific Sales:

• Dresses sales
• Shoes sales
• Accessories sales
• Beauty sales

Flash Sales:

• Limited-time offers
• Daily deals
• Weekend specials

The key is to sign up for their marketing emails (which you'll need to do anyway for the new customer discount) so you're notified about sales. But don't let the constant sales pressure you into buying things you don't need.

Maximizing Your ASOS Savings: A Strategic Approach

Alright, let's get practical. Here's how to actually save money on ASOS:

1. Start with the Best Discount

• If you're a new customer, use the 20% app discount (HEYAPP code)
• This is the highest discount you'll get, so make it count
• Use it on a larger purchase to maximize savings

2. Stack Cashback

• Always go through Quidco or Swagbucks before shopping
• The cashback stacks on top of your discount
• It's free money, so why not?

3. Use the Referral Program

• Refer friends to get additional 20% vouchers
• Share your link responsibly (don't spam)
• Build up vouchers for future purchases

4. Sign Up for Marketing Emails

• You need to do this for the new customer discount anyway
• You'll get notified about sales and exclusive offers
• You can always unsubscribe later if it's too much

5. Shop During Sales

• Black Friday, end-of-season sales, etc.
• Combine sale prices with your discount codes when possible
• But don't buy things just because they're on sale

6. Consider ASOS Premier

• If you shop regularly, it can save you money on delivery
• Calculate if the annual fee is worth it for your shopping habits
• Remember, it doesn't give you product discounts

7. Check Student Discounts

• If you're a student, verify with Unidays or Student Beans
• Use it after you've used your new customer discount
• It's a good fallback option for future purchases

The Categories: What Can You Find on ASOS?

ASOS offers an extensive range of products across multiple categories:

Women's Fashion:

• Dresses (over 6,042 styles available)
• Tops, blouses, and shirts
• Jeans and trousers
• Coats and jackets
• Shoes and accessories
• Sportswear and activewear
• Plus-size options (ASOS Curve)
• Petite and tall options
• Maternity wear

Men's Fashion:

• Shirts and polo shirts
• Jeans and trousers
• Coats and jackets
• Shoes and accessories
• Suits and workwear
• Plus-size options
• Tall options

Beauty:

• Skincare products
• Makeup
• Fragrances
• Hair care
• The Ordinary (popular skincare brand)
• The INKEY List

Accessories:

• Bags and purses
• Jewellery
• Watches
• Belts and other accessories

The variety is impressive, and with over 850 brands, you can find almost anything you're looking for. The inclusive sizing options (Curve, Petite, Tall, Plus-size) make ASOS accessible to a wide range of body types, which is refreshing in the fashion industry.

The Fine Print: What You Need to Know

Before you go wild with your credit card, here are some important things to understand:

Discount Code Limitations:

• Most codes can't be combined with other promo codes
• Some products are excluded from discounts
• Codes often have maximum spend limits
• Country exclusions may apply

Delivery:

• Free standard delivery thresholds vary by country
• Next-day delivery has postcode exclusions
• ASOS Premier gives you unlimited next-day delivery
• Returns are generally easy and free

Returns Policy:

• 28-day return policy
• Free returns in most cases
• Easy online returns process
• Refunds processed quickly

Product Exclusions:

• Some marked products are excluded from discounts
• Gift vouchers can't be discounted
• ASOS Marketplace items may have different rules
• Delivery charges aren't discounted

Is ASOS Worth It? A Realistic Assessment

Let me give you my honest take: ASOS is worth it if you're strategic about it. Here's who should shop there:

Good Fit:

• Fashion-conscious shoppers looking for variety
• People who want inclusive sizing options
• Students who can stack discounts
• Shoppers who prefer online shopping
• People looking for trendy, affordable fashion

Not a Good Fit:

• People who prefer in-store shopping
• Those who only buy luxury brands
• Shoppers who don't want to deal with returns
• Anyone who gets overwhelmed by too many choices

The key is to use the discounts strategically. The 20% new customer discount is genuinely good value, especially when combined with cashback. The referral program is straightforward and beneficial for both parties. And the student discount is a nice perk if you qualify.

Tips for First-Time ASOS Shoppers

If you're new to ASOS, here's my advice:

1. Download the App: Get the extra 5% discount (20% vs. 15%)
2. Sign Up for Emails: You need to for the discount, and you'll get sale notifications
3. Use a Referral Link: Get 20% off your first order
4. Stack Cashback: Go through Quidco for additional savings
5. Check Sizing: ASOS has detailed size guides—use them
6. Read Reviews: Check customer reviews for fit and quality
7. Start Small: Don't go crazy on your first order
8. Understand Returns: Know the return policy before you buy

The Bottom Line: Should You Shop at ASOS?

Here's my take: If you're into fashion and you're strategic about discounts, ASOS is worth checking out. The 20% new customer discount is legitimate, the referral program is straightforward, and the cashback options add extra value.

The Black Friday sale is a good time to shop if you're looking for specific items, but don't let the urgency pressure you into buying things you don't need. The deals are real, but so is the temptation to overspend.

The key is to be strategic. Use the best discount available (20% app discount for new customers), stack cashback through Quidco, and use the referral program to get additional vouchers. Don't buy things just because they're discounted—buy things you'll actually wear and use.

ASOS has been around since 2000 and has built a legitimate business by offering variety, inclusive sizing, and competitive prices. The discounts are real, the quality is generally good (especially for the price), and the return policy is customer-friendly.

So, if you're ready to save money on fashion, ASOS is worth checking out. Use your discounts wisely, stack your savings, and build a wardrobe that makes you feel good without breaking the bank.

And remember: in a world full of fast fashion and constant sales, the best discount is the one you don't need. Don't let the excitement of a sale drive you to make purchases you'll regret later. Be smart, be strategic, and only buy what you'll actually wear.

That's the real value of ASOS discounts—not just saving money, but building a wardrobe you love at prices you can afford. And in 2025, that's worth something.