Looking for a business newsletter that delivers insights with humor and personality? The Hustle brings you the most important business, tech, and entrepreneurial stories in a concise, engaging format 5 days a week. Use our referral link to subscribe for free and discover why over 2 million professionals start their mornings with The Hustle.
Current Offer: Free subscription
Cost: Free for daily newsletter, premium tier available
Delivery: Weekday mornings (Monday-Friday)
What is The Hustle?
The Hustle is a daily business newsletter that delivers the most important business and tech news directly to your inbox in a conversational, entertaining format. Founded in 2016, The Hustle has grown from a small startup to a media company with over 2 million subscribers, serving readers who want business insights without the boring delivery of traditional business news.
What separates The Hustle from other business newsletters is its distinct voice and perspective. The writers incorporate humor, cultural references, and a conversational style while maintaining journalistic integrity and depth. In 2021, HubSpot acquired The Hustle, but the newsletter has maintained its unique character and editorial independence.
How to Sign Up with the Referral Link
- Enter your email address in the signup form
- Confirm your subscription via the email they send you
- Start receiving the newsletter the following weekday morning
The Hustle is delivered early each weekday morning. Many subscribers report that it's most enjoyable when paired with your morning coffee before diving into the workday. If you find value in the free newsletter, consider trying their premium offering, Trends, for deeper analysis and opportunities.
What Makes The Hustle Special?
- Unique Voice: Blends humor and personality with serious business reporting
- Efficient Format: Digestible 5-minute read with clear takeaways
- Story Selection: Curates stories that are relevant to entrepreneurs and business professionals
- Independence: Maintains editorial independence despite corporate ownership
- Depth with Brevity: Makes complex topics understandable without oversimplification
- No Paywall: Core newsletter remains free despite industry trends toward subscription models
The Hustle Content Overview
Main Daily Newsletter
The flagship product is the daily newsletter delivered Monday through Friday. Each edition typically includes:
- 2-3 main stories with analysis and context
- Brief snippets about other relevant news
- Occasional features on entrepreneurial success stories
- Market updates and economic insights
- Tech industry developments
Sunday Story
A special weekend edition features a single, deep-dive story often focusing on business history, entrepreneurial case studies, or analyses of business trends. These longer-form pieces provide more context and background than the weekday editions.
Trends (Premium Service)
For those wanting more in-depth analysis, The Hustle offers Trends, a premium subscription service that provides:
- Market research and business opportunities
- Industry analysis and trends spotting
- Access to an exclusive community of entrepreneurs
- Databases of business ideas and opportunities
- Weekly reports on emerging markets and trends
How The Hustle Compares to Other Business Newsletters
The Hustle vs. Morning Brew
While both offer free daily business newsletters, The Hustle tends to provide fewer stories but with deeper analysis, while Morning Brew covers more topics in a slightly more traditional business format. The Hustle often has a stronger focus on entrepreneurship and startups, while Morning Brew gives more attention to markets and established businesses.
The Hustle vs. Traditional Business News
Unlike traditional sources like The Wall Street Journal or Financial Times, The Hustle avoids financial jargon and breaks down complex topics for readers without finance backgrounds. The conversational style and carefully selected stories make it more accessible for general business readers.
The Hustle vs. Tech News Sites
While tech-focused sites like TechCrunch offer more comprehensive technology coverage, The Hustle selects only the most relevant tech stories with broader business implications, making it suitable for those who want to stay informed about tech without being overwhelmed.
Who Should Read The Hustle?
The Hustle is particularly valuable for:
- Entrepreneurs and Startup Founders: Stay informed about market trends and opportunities
- Business Professionals: Get key business news without the dry delivery
- Marketing and Sales Teams: Understand market dynamics and consumer trends
- Small Business Owners: Keep up with relevant business news without spending hours reading
- Students and Young Professionals: Learn about business in an engaging, accessible format
- Anyone Who Finds Traditional Business News Boring: Enjoy business insights with personality
The History of The Hustle
The Hustle began in 2016 when Sam Parr started sending a simple business newsletter to a small list of subscribers. The newsletter grew rapidly through word of mouth, reaching hundreds of thousands of subscribers within a few years. Unlike many media startups, The Hustle was profitable relatively early, thanks to its focused approach and engaged audience.
In February 2021, HubSpot acquired The Hustle for a reported $27 million. Despite the acquisition, The Hustle has maintained its distinct voice and editorial approach, while gaining resources to expand its offerings. This has allowed the newsletter to continue growing while preserving what made it popular in the first place.
Frequently Asked Questions
Is The Hustle completely free?
Yes, the daily newsletter is completely free. The Hustle makes money through sponsored content and its premium service called Trends, which requires a paid subscription. The sponsored content is clearly marked and generally relevant to the business-focused audience.
How often will I receive The Hustle?
The main newsletter is delivered five days a week (Monday through Friday) with an optional Sunday edition featuring a longer-form story. All emails arrive early in the morning, ready for you to read with your morning coffee.
Is there an app for The Hustle?
Currently, The Hustle is primarily delivered via email rather than through a dedicated app. This keeps the experience simple and accessible across all devices without requiring additional downloads.
What is Trends by The Hustle?
Trends is The Hustle's premium subscription product that provides deeper analysis, market research, and access to an exclusive community of entrepreneurs and business professionals. While the daily newsletter gives you the essential news, Trends helps identify business opportunities and emerging markets.
Can I easily unsubscribe if it's not for me?
Yes, every edition of The Hustle includes a simple one-click unsubscribe link at the bottom of the email. There's no commitment, and you can opt out at any time if you decide it's not the right fit for your information needs.
Ready to Get The Hustle?
Before founding The Hustle, Sam Parr ran a hot dog stand in Nashville called "Southern Sam's" and later organized Hustle Con, a conference for entrepreneurs. These experiences shaped his approach to business content, focusing on practicality and real-world applications rather than just theory.
