Brooklinen Review 2025: Is This Luxury Bedding Worth The Investment?

Quality sleep is essential for health and wellbeing, and your bedding plays a crucial role in sleep comfort. Brooklinen has positioned itself as a direct-to-consumer luxury bedding brand that offers premium products without the traditional luxury markup. Founded in 2014, the company has quickly grown in popularity, known for its high-quality sheets, duvet covers, and other bedroom essentials. But with prices that are still a significant investment compared to budget options, many consumers wonder: Is Brooklinen genuinely worth the money? This comprehensive review examines Brooklinen's product quality, comfort, durability, and value to help you decide if this bedding brand deserves a place in your home.

What is Brooklinen?

Brooklinen is a Brooklyn-based bedding and home goods company founded in 2014 by husband and wife team Rich and Vicki Fulop. The company began with a successful Kickstarter campaign based on a simple premise: luxury bedding at accessible prices by cutting out middlemen and selling directly to consumers.

The brand has since expanded from its core bedding offerings to include bath linens, loungewear, and other home goods. Brooklinen's business model eliminates traditional retail markups by selling exclusively through their website and limited retail locations, allowing them to offer premium products at prices lower than comparable luxury brands while maintaining high-quality standards.

Brooklinen positions itself as a brand for discerning consumers who value quality, comfort, and thoughtful design without the excessive pricing of traditional luxury bedding labels. Their aesthetic tends toward clean, modern designs with a focus on versatility and understated elegance.

Product Range and Materials

Brooklinen offers a comprehensive range of bedding and home products, each available in various materials designed for different preferences and sleeping styles:

Sheets and Bedding Collections

• Classic Percale: Crisp, cool 270 thread count cotton with a matte finish, ideal for hot sleepers
• Luxe Sateen: Silky-smooth 480 thread count cotton with a subtle luminous finish and slightly warmer feel
• Washed Linen: Relaxed, textured French and Belgian flax linen that becomes softer with each wash
• Heathered Cashmere: Brushed cotton and cashmere blend for cozy, winter-appropriate bedding
• Mulberry Silk: Luxurious 22-momme silk pillowcases and eye masks

Comforters and Pillows

• Down Comforters: Available in lightweight, all-season, and ultra-warm options
• Down Alternative Comforters: Hypoallergenic microfiber fill mimicking down's properties
• Pillows: Plush, mid-plush, and firm options in both down and down alternative
• Weighted Comforter: Glass bead-filled weighted blanket for pressure therapy

Additional Products

• Bath Collection: Towels, bath sheets, bath mats, and shower curtains
• Loungewear: Comfortable clothing including robes, shirts, pants, and shorts
• Accessories: Candles, diffusers, and other home items

Material Quality

Brooklinen places significant emphasis on the quality of materials used in their products:

• Cotton: Long-staple cotton sourced from regions known for premium cotton production
• Linen: European flax (from Belgium and France) known for durability and softness
• Down: Ethically sourced, Downmark-certified duck down with options for different weight preferences
• Silk: 100% Mulberry silk at 22-momme weight (higher than many competitors)
• Certifications: OEKO-TEX® certification for chemical safety in all cotton products

The quality of Brooklinen's materials generally exceeds what's found in department store brands and mass-market retailers, with specifications that match or approach those of traditional luxury bedding brands that sell at significantly higher price points.

Product Quality and Durability

Beyond materials, the overall quality and longevity of Brooklinen products are key considerations when evaluating their value:

Construction Quality

• Stitching: Reinforced stitching in high-stress areas to prevent ripping
• Finishing: Clean, consistent hems and seams
• Details: Thoughtful features like envelope closures on pillowcases, interior ties in duvet covers
• Buttons/Fasteners: Durable buttons and closures that withstand regular laundering
• Pre-washing: Sheets are pre-washed to minimize shrinkage after purchase

Durability Over Time

How Brooklinen products hold up with regular use:

• Sheets: Generally maintain integrity for 2-4 years with proper care (varying by usage frequency)
• Comforters: Typically last 5+ years before significant wear becomes apparent
• Common wear patterns: Some pilling may occur in the Luxe Sateen sheets after numerous washes
• Color fastness: Good color retention even with regular washing
• Seam integrity: Minimal issues with seam separation even after repeated laundering

Long-term durability varies somewhat by product line, with the Classic Percale sheets typically showing excellent longevity, while the softer Luxe Sateen may show some wear sooner due to the nature of the weave. The linen collection, as is typical of the material, becomes more comfortable with age as it softens with each wash.

Comfort and Sleep Experience

The primary purpose of bedding is to provide comfort and enhance sleep quality. Here's how Brooklinen performs in these crucial areas:

Sheet Comfort by Collection

• Classic Percale: Crisp and cool with a matte finish similar to high-end hotel bedding. Ideal for those who sleep hot or prefer a light, breathable feel. Becomes softer with washing while maintaining its structured feel.
• Luxe Sateen: Silky and smooth with a subtle sheen. Slightly heavier and warmer than percale with a more "luxurious" drape. Very soft from the first use and maintains softness over time.
• Washed Linen: Textured and casual with excellent temperature regulation. Initially more textured but softens considerably with use. Excels in all seasons due to linen's natural temperature-regulating properties.
• Heathered Cashmere: Exceptionally soft and warm with a brushed finish. Best for cooler months or air-conditioned environments, offering a cozy experience without overheating.

Temperature Regulation

Different Brooklinen products offer varying temperature experiences:

• Best for hot sleepers: Classic Percale sheets and lightweight down comforters
• Best for cold sleepers: Heathered Cashmere sheets and ultra-warm down comforters
• Most versatile: Washed Linen collection and all-season down comforters
• Material breathability: All Brooklinen cotton products feature good breathability, with percale offering the most airflow

Texture and Feel

Tactile experience varies by product line:

• Smoothest: Luxe Sateen sheets offer the slickest, most frictionless feel
• Most hotel-like: Classic Percale provides the crisp, fresh feel associated with luxury hotels
• Most relaxed: Washed Linen has a casual, lived-in comfort that improves with age
• Softest: Heathered Cashmere delivers exceptional softness against the skin

Overall, Brooklinen excels in providing a range of distinct comfort experiences rather than a one-size-fits-all approach, allowing customers to select bedding that matches their specific preferences for temperature, texture, and weight.

Price and Value Assessment

Brooklinen positions itself as an accessible luxury brand, with prices that reflect premium quality while remaining below traditional high-end bedding retailers:

Price Points

• Sheet Sets (Queen): £100-175 depending on material
• Duvet Covers (Queen): £90-150 depending on material
• Pillowcases (Set of 2): £30-65 depending on material
• Comforters (Queen): £150-350 depending on fill and weight
• Pillows: £45-80 depending on fill and support level
• Bath Towels: £30-50 per bath towel

While these prices represent a significant premium over budget bedding options from mass retailers, they are approximately 30-50% less than comparable products from traditional luxury bedding brands like Frette or Matouk.

Promotions and Discounts

Brooklinen regularly offers several types of discounts:

• Seasonal sales: 20-25% off during major shopping events (Black Friday, etc.)
• Bundle discounts: 10-15% savings when purchasing complete sets
• New customer offers: Typically 10-15% off first purchase
• Referral program: Discounts for both referrer and referee
• Birthday discounts: Special offers for registered customers during their birthday month

These promotions can significantly improve the value proposition, making strategic timing of purchases worthwhile for budget-conscious shoppers.

Value Compared to Alternatives

When assessing Brooklinen's value, several comparison points are relevant:

• vs. Budget Bedding (£20-50 for sheet sets): Brooklinen offers significantly better durability, comfort, and aesthetics, often proving less expensive over time due to longer lifespan
• vs. Department Store Brands (£50-100 for sheet sets): Better material quality, more thoughtful design features, and often comparable or better longevity for approximately 1.5-2x the price
• vs. Traditional Luxury Brands (£250+ for sheet sets): Comparable material quality and craftsmanship in most (though not all) aspects at roughly half the price
• vs. Direct-to-Consumer Competitors: Pricing similar to Parachute, Boll & Branch, with slight variations in quality and aesthetic depending on specific product

The value equation for Brooklinen depends largely on your priorities. For those seeking quality that significantly exceeds mass-market options without reaching the prices of traditional luxury brands, Brooklinen represents a strong value proposition—especially when factoring in the generous 365-day return policy that reduces purchase risk.

Customer Experience

Beyond product quality, the overall customer experience contributes significantly to Brooklinen's value proposition:

Website and Ordering

• User interface: Clean, intuitive website with helpful filtering options
• Product information: Detailed descriptions, material specifications, and care instructions
• Photography: Clear, representative images showing texture and detail
• Reviews: Verified customer reviews with filtering capabilities
• Guidance: Quiz tool to help determine best products for your preferences

The online shopping experience is straightforward and informative, with sufficient detail to make informed decisions without overwhelming users.

Shipping and Delivery

• Shipping speed: Standard shipping typically arrives within 4-7 business days
• Packaging: Tasteful, minimalist packaging that's both attractive and environmental
• Tracking: Clear communication and reliable tracking information
• International shipping: Available to many countries with transparent customs information

Brooklinen's shipping tends to be reliable, with products arriving well-packaged and in the expected timeframe. The unboxing experience is pleasant without being overly elaborate or wasteful.

Return Policy and Customer Service

• Return window: Industry-leading 365-day return period for any reason
• Return process: Straightforward online return initiation
• Customer service channels: Email, phone, and live chat support
• Response time: Generally responsive within 24-48 hours
• Problem resolution: Reputation for fair handling of issues

Brooklinen's return policy is exceptionally consumer-friendly, allowing customers to return products within a full year if they're not satisfied for any reason. This significantly reduces the risk of trying their products, particularly for more expensive items like comforters.

Warranty and Guarantees

• 1-year return policy: Functions as a de facto satisfaction guarantee
• Lifetime warranty: On specific manufacturing defects for some products
• Quality guarantee: Commitment to replacing defective items

The combination of generous return policy and warranty coverage provides substantial peace of mind when investing in Brooklinen products.

Environmental and Ethical Considerations

For many consumers, a brand's environmental and ethical practices are increasingly important factors in purchasing decisions:

Environmental Initiatives

• OEKO-TEX® certification: All cotton products certified free from harmful substances
• Sustainable packaging: Recyclable and biodegradable packaging materials
• Manufacturing practices: Working with factories implementing water recycling and reduction programs
• Carbon neutrality: Efforts to offset carbon footprint through verified projects
• Donation program: Partnership with Goodwill to donate returned items when possible

Ethical Sourcing and Manufacturing

• Factory partnerships: Work with established manufacturers with fair labor standards
• Down sourcing: Certified ethically sourced down that does not use live-plucking or force-feeding
• Transparency: Increasing disclosure about supply chain and manufacturing locations
• Working conditions: Commitment to partnering with facilities providing safe working environments

While Brooklinen has implemented several positive environmental and ethical practices, they aren't positioned as primarily an eco-focused or ethical brand. Their approach is more mainstream, incorporating responsible practices where feasible without making sustainability their core value proposition.

For consumers with deep commitments to environmental or ethical purchasing, more specialized brands may offer stronger credentials, though Brooklinen performs reasonably well compared to conventional bedding companies.

Pros and Cons of Brooklinen

Pros

• Excellent quality-to-price ratio compared to traditional luxury brands
• High-quality materials with a focus on comfort and durability
• Variety of fabric options to suit different sleep preferences
• Exceptionally generous return policy (365 days)
• Clean, versatile aesthetic that works in various decor styles
• Thoughtful design details like envelope closures and duvet corner ties
• Direct-to-consumer model eliminates retailer markups
• OEKO-TEX® certification for safety from harmful chemicals

Cons

• Premium pricing compared to mass-market options
• Some products (particularly Luxe Sateen) may show wear sooner than ideal
• Limited physical retail presence for trying before buying
• Not fully focused on sustainability for those prioritizing eco-friendly products
• Wrinkle-prone natural fibers (particularly the percale and linen) require more care
• Color options tend toward neutrals with limited bold choices
• Shipping costs on smaller orders can impact value

Brooklinen vs. Competitors

How does Brooklinen compare to other popular bedding brands?

Brooklinen vs. Parachute

• Price point: Similar pricing, with Parachute occasionally slightly higher
• Material focus: Both emphasize quality cotton and linen; Parachute offers more emphasis on European-made items
• Aesthetic: Brooklinen tends toward urban, modern styles; Parachute has a more California-casual vibe
• Product range: Parachute offers more home goods beyond bedding and bath
• Return policy: Brooklinen's 365-day policy is more generous than Parachute's 60-day window

Brooklinen vs. Boll & Branch

• Price point: Boll & Branch is typically 20-30% more expensive
• Sustainability: Boll & Branch has stronger sustainability credentials with organic cotton certification
• Range: Brooklinen offers more varied fabric types; Boll & Branch focuses on organic cotton
• Feel: Boll & Branch sheets tend to be slightly thicker/heavier in hand
• Ethics: Boll & Branch emphasizes Fair Trade certification and ethical production

Brooklinen vs. Department Store Brands

• Quality: Brooklinen typically offers better material quality and construction
• Price: Brooklinen costs more but often delivers better value over time
• Shopping experience: Department stores allow in-person testing; Brooklinen compensates with generous return policy
• Design: Brooklinen offers more cohesive, contemporary design language
• Transparency: Brooklinen provides more detailed information about materials and manufacturing

Who Should Buy Brooklinen?

Brooklinen is particularly well-suited for:

• Quality-focused shoppers willing to invest in better sleep
• Value-seekers who want luxury quality without traditional luxury pricing
• Those with specific comfort preferences who appreciate having different fabric options
• Design-conscious consumers who value clean, modern aesthetics
• Risk-averse shoppers who appreciate the security of a generous return policy
• Gift-givers looking for practical luxury items
• First-time luxury bedding buyers making the transition from basic bedding

Brooklinen may not be ideal for:

• Budget shoppers prioritizing lowest possible price over quality
• Those seeking ultra-luxury status brands with name recognition
• Shoppers who strongly prefer to feel products in person before purchasing
• Consumers seeking highly decorative or elaborate bedding styles
• Sustainability purists who require organic certification and comprehensive eco-credentials
• Those who dislike maintaining natural fiber bedding (ironing, careful washing)

Conclusion: Is Brooklinen Worth It?

After thoroughly examining Brooklinen's product quality, comfort, durability, pricing, and customer experience, the value question comes down to your personal priorities and budget.

For shoppers seeking genuinely high-quality bedding that provides comfort, durability, and aesthetic appeal at a price point significantly below traditional luxury brands, Brooklinen offers excellent value. The materials and construction quality exceed what you'll find in most department stores, while the direct-to-consumer business model eliminates markups that inflate prices at high-end retailers.

The most compelling aspect of Brooklinen's value proposition is the balance they strike between quality and accessibility. While not inexpensive in absolute terms, their products represent a smart investment in better sleep comfort that often proves economical over time due to superior durability compared to budget alternatives.

The 365-day return policy dramatically reduces purchase risk, allowing customers to thoroughly test products before fully committing. This customer-friendly approach underscores Brooklinen's confidence in their products and adds considerable value to the overall package.

Ultimately, Brooklinen is worth the investment for consumers who recognize that quality bedding is a worthwhile expenditure given how much time we spend sleeping and how significantly comfort can impact sleep quality. For most people making the step up from basic bedding, Brooklinen represents a noticeable upgrade that enhances daily life without requiring the extreme premium of traditional luxury brands.

When purchased strategically during sales events or with new customer discounts, Brooklinen offers even stronger value, making their premium bedding accessible to more consumers seeking better sleep without excessive spending.